This view focuses on Qatari perceptions of the 2022 World Cup.
Creative Brief
Crafted Product
Goal
Working with mock data collected and analyzed by Ipsos, I designed prototype dashboards for viewing social media conversations about the 2022 World Cup in Qatar. This project was reviewed by officials of the Qatari government, and it brought to light ethical considerations of working with big data today.
Role
- Shing-Yun Chiang, Information Designer
Process
Discovery
Observations
Concepts → Blueprint
The approach
From social media, Ipsos could harvest the volume, velocity, and variety of conversations about many topics related to Qatar as the host nation.
It’s also possible to track the author types, from grassroots groups to main influencers, including figures from sports and the political realms, and distinguish humans from bots. Sentiment can also be tracked: how positive or negative people feel about particular topics.
Working with such a large dataset was at first overwhelming. But it was useful for my own research to understand how big data is generated by people on social media today, and how organizations might put that data to use.
This view focuses on global perceptions of the 2022 World Cup, from positive to negative. Users can view sentiment, velocity, and volume according to author types, including influencer groups, and also by bots.
Time intervals can be viewed at the level of the year, quarter, month, week, and day, and in future iterations, I may include a time slider.