Van Jones is an outreach partner with Meridian Hill Pictures, a studio comprised of friends of mine and Graphicacy partners. Brandon Kramer, from MHP, recently directed Van's film, The First Step, about his struggle to pass a prison reform law.
As part of this partnership, MHP offered to help Van build a better presence for his new production company, Magic Labs Media.
- Primary purpose: enhance the credibility of this new company
- On a small budget, create version 1 of the site built on NationBuilder.
- A splash page
- An About section
- 1-2 short project profiles
- A Contact page
- Van Jones, Magic Labs Media
- Jana Carter, Magic Laba Media
"The Earth is made of stone. But the world is made of stories. If we want new facts, we need new fiction.
Magic Labs Media is a home for mythmakers. We support visionaries who capture the world in new ways – or invent new worlds, altogether. We grow great stories. And we send them out to change the world.
New mythologies birth new movements. New movements trample old lies – and give fragile truths a fighting chance.
Hollywoodn’t. But we will."
Recently, Jeff Bezos awarded Van 100 million dollars to continue his initiatives. Van wants to unify our country while promoting a progressive vision and plan, to help heal social and political polarization.
Bezos donates $100 million each to CNN contributor Van Jones and chef Jose Andres
Jeff Bezos, the Amazon founder and world's wealthiest man, said Tuesday after flying to the edge of space that he planned to award $100 million each to CNN contributor Van Jones and chef José Andrés.
Van also has a million Twitter followers. The films that he shares through this simple website have the potential to shape conversations and thinking.
Concepts → Blueprint
The landing page needed to accommodate a logo and a banner headline that makes clear the independent ethos of Magic Labs Media: Hollywoodn't...but we will.
The simplicity of the design pattern, shown in these other Blueprints, below, allowed for the site to change and grow as more content appeared.