Similar to other Ipsos collaborations, such as the DHA Atlas and the World Cup dashboard, this interactive prototype allows users at Google to explore sentiment in social media about Google products and leadership. Main issues will also be highlighted.
- Graphicacy: Jeff Osborn & Shing-Yun Chiang (information designer)
- Ipsos: Social media data, text analysis
- Velocity: The number of social media posts per day
- Sentiment (emotion)
Concepts → Blueprint
I created a tilemap to even out geographic discrepancies between small and large states. Users can click on tiles to read more details about each state and the social media conversations fueling an average sentiment score. Emotions can also be tracked on this dashboard over time, and broken down according to volume and velocity. Rounding out this view of the dashboard: top products and shared stories. I added sparklines, similar to what one sees in stock exchange graphics, to help readers see the trends in top stories at a glance.
This view takes a look at the main issues. Users can change the issues and use an accordion sidebar to further define the visualization. An overall trend is shown, along with breakdowns of author types and political affiliations.
Feedback from Google
Often in design, and in writing, my first drafts appear heavy. I need to distill the text and lighten the visual weight of the design. This revised Blueprint, based on feedback from Google, has a lightness that works well. We noted that the red-green tilemap is not optimal for color-blind readers and not part of Google's branded colors. But this does appear to be a Blueprint: the design without all the final design integrated.