We teamed with the Center for American Progress (CAP) to re-imagine the CAP web presence and implement a new architecture with more effective, visually powerful, and intuitive way-finding, search, and data visualization tools.
Criteria for success
- Make the CAP sites more visual (CAP & CAP Action Fund).
- Make the site more useful, more interconnected, more cross-pollinating, and more clear in its taxonomies and organization.
- Brand and distinguish the research and advocacy sides of CAP.
- Make the search function more effective in targeting and relevance.
In partnership with our UX specialist partner, Nina Baglia, we did a complete audit of the CAP site to:
- See all the different types of content CAP has, and how they're organizing issues, projects, experts, and other categories.
- Organize this content differently. For example, Does a person going to the website look for a specific expert when they are arriving?
- This piece by Melody Joy Kramer shows that there are a lot of ways we could approach how CAP displays content on their pages.
- The Guardian has an easily scannable framework that works great across different screen sizes.
- The Aspen Institute is taking a step in the direction that the Guardian has with the ever more popular use of cards these days.
- Rand adds dynamic features to the site and allows for a certain level of customization/sorting per the user's needs.
- Exploring a more visual route: the Pew is a good example of that. NPR has also moved their new site in this direction.
- Raise awareness on CAP issues
- Raise awareness on CAP’s viewpoints
- Create a robust yet easy to use user experience
- Bring reports to the foreground
- Increase user loyalty
- Encourage users to explore
- Help users understand the connectedness of issues
- Create a place for activists around issue awareness
- Increase user engagement with the CAP brand and CAP issues
- Build a community
- Create an intuitive experience between the companion websites
- Position the Action Fund site as a place between content and advocacy.
Concepts → Blueprint
The new menu organization was developed by our discovery process. Here you can see it action: card sorting.
I explored a Power Search option, based on user needs—those who work on Capitol Hill or in academia.